We all learn a few tough and valuable lessons on the way to building a successful creative business.In this episode, I share three lessons that I learned that helped me become the successful creative entrepreneur I am today. I hope this episode inspires you to think a little differently about your work, about your purpose, and about yourself.You'll learn: Why you can’t always wait for clients to find you How to reach out to ideal clients the right way How the content you consume affects how we show up in our business How I stopped comparing myself to others Why fear is a choice2 decisions that gave me both confidence and success🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words.Quiz 🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.VIP Days CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis Mentioned in this episode:Storysale

If you’re thinking of creating content with ChatGPT, whether that’s social posts, emails, video scripts, or the like, there are a few big legal considerations to consider. The rise of ChatGPT brings up a big question: who owns this content and what does it mean for those of us who create content for our businesses? Sarah Waldbuesser, a copyright and trademark attorney for online business owners, shares insights into the legal side of ChatGPT so that we small business owners can feel confident and protected if we choose to use this as a helpful tool in our business. Sarah shares: The legal considerations to think about if and when you use chat GPTHow copyright law works and why that matters as a business ownerDo you need to share when your content is written by ChatGPT? How can you tell if what you create is original content? How there’s no privacy protection with ChatGPT (and what that means for how you should use it) Who owns the copyright from content created by ChatGPT Whether or not A.I. take over content creation? CONNECT WITH SARAH Sarah Waldbuesser, Esq., is an attorney for coaches and online business owners.  After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way.  She is also a wife and mama, traveler, and food and wine lover.   When not at her computer, she loves hanging with her kiddos, having wine with friends, flying around the globe and connecting with other online business owners.Blog Post on ChatGPTContract Template Shop (Use “copy” for 10% off your purchase)InstagramWebsite🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words.Quiz 🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.VIP Days CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis Mentioned in this episode:Storysale

For serving your ideal client to truly be ideal, both you and the client need to feel that magical sense of rightness – that right fit.And sometimes, that might just mean saying no to serving a less-than-ideal client. In this episode, I'll lead you through what it looks and feels like to find your ideal client, what makes a client ideal, and why serving a client who is ideal for you isn't the whole story.🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words.Quiz 🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.VIP Days CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis Mentioned in this episode:Storysale

Brand voice types play a pretty big role in attracting your ideal client.How? Think about it like this — Consumers have a wealth of choices to make each time they interact with a business, whether it's filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, or investing in a business coach. In a world of abundant choice, how can you attract your ideal client? It's your messaging — the personal, unique-to-you way in which you communicate and interact with your clients — that can help a consumer to select your business from all of the options. This unique way of communicating is what copywriters like me call your brand voice, and here I’m sharing 5 brand voice types to help you recognize yourself in one of these. 🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words.Quiz 🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.VIP Days CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis Mentioned in this episode:StorysaleQuiz

What makes effective copy? It's no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails? In order to effectively serve and sell to your ideal client, your copy needs to accomplish three main goals. I call them the three Rs. 🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words.Quiz 🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.VIP Days CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis Mentioned in this episode:Storysale

It's one thing not to feel worthy of showing up authentically online, but it's another thing entirely to prevent yourself from pursuing an authentic life.That's what I was doing until I decided to run a business that is built on the beauty of sharing stories.In this episode, I share a deeply personal story that shaped my outlook on how to stop hiding and to show up as myself, not only in my business and online, but especially in my life.I hope if you’ve convinced yourself as I did — and wrongly, I might add — that no one really cares who you are or what you have to say, that this story will change the way you show up online, too.🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words.Quiz 🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.VIP Days CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis Mentioned in this episode:StorysaleStorysale

If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for one owner per industry to set up shop.That would mean that each town would have one photographer, one wedding planner, or one calligrapher.But friends, we don’t live in that world.Instead, business owners like you experience success because your clients find glimpses of themselves in you and in your business, and they choose to work with you.That’s why showing up authentically is how you attract dreamy clients and do your best work for them and for the world. Welcome to the Copywriter on Call podcast. I’m your host, Sara Gillis, copywriter and owner of What Sara Said, and on this show, my guests and I will empower you to drop-kick the tired ol’ strategies that everyone else is using and change the script to what makes you different, so you can show up online in a way that feels like, “That’s so me.” Here, you’ll find practical advice to uncover the brand voice that’s already within you so you can infuse your creative business with your stories and the heart behind your work. If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you.You’ll also find stories and examples of the blocks that get in our way from showing up as ourselves online. You’ll learn strategies to work through these challenges in favor of owning your quirky, vulnerable, and authentic self, front and center, in your writing, in your visual imagery, and in your marketing as a whole. So if you’re ready to show up as your most authentic self online, click that Subscribe button on your favorite podcast app or over on YouTube, so you never miss an episode. And if you have a creative friend who would love to learn how to do the same, be sure to share this show with them, too.