Copy Weekly
Copy Weekly
Brad Smith
Copy Weekly is a hype-free, BS-free content marketing podcast, featuring in-depth interviews with practitioners on the front lines of the top companies in the most competitive spaces on the interwebs.
How Dmitry Dragilev is Singlehandedly Disrupting the Digital PR Industry
When Dmitry Dragilev drove cross country to silicon valley, he had no idea what was ahead. Today, he owns Just Reach Out and has helped countless entrepreneurs and businessmen streamline their PR  practices. He operates on a value-driven approach. In...
Apr 26, 2020
47 min
How Anna Crowe of Search Engine Journal Creates Powerful SEO Strategies for Clients
Anna Crowe has had a whirlwind career in SEO and content marketing. And she's only getting started. In this episode, Anna shares what she's learned in her role as editor at Search Engine Journal and how she sees content evolving. Brad and Anna also...
Feb 17, 2020
48 min
Long-term Growth Strategy: What 10 years as a SaaS Content Marketer has taught Elisa Gabbert
Elisa is the Content Director for Wordstream with a decade of industry experience under her belt. She leads the direction of content creation, staying ahead of trends and onboarding top talent to continually improve. In this episode, Brad and Elisa talk...
Feb 13, 2020
49 min
How Benyamin Elias Uses Data to Obtain Buy-In and Scale His Content Team
With a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform....
Feb 12, 2020
52 min
How Garrett Mehrguth Turned His Entire Company into a Content Marketing Machine
Garrett Mehrguth is the CEO of Directive, a search marketing agency for enterprise brands that is continually innovating.  In this episode, Garrett breaks down his strategies for attracting top talent to Directive and explains the mutually beneficial...
Feb 8, 2020
45 min
Positioning a Podcast: Actionable Insights from Industry Veteran Alban Brooke
As the head of marketing at Buzzsprout for five years and counting, Alban Brooke took the helm at the start of the podcast boom and built the Buzzsprout brand from the ground up. In this episode, Alban shares what marketing and content strategies took...
Jan 31, 2020
45 min
From Soundtracks to Growth Hacks: How Gaetano Dinardi Applies Music Industry Lessons to Grow SaaS Companies
Gaetano DiNardi got his start in the music business producing tracks for the likes of Fat Joe, Shaggy, and more.His first marketing gig was with Mike King of iPullRank. From there, it was on to SEO at Pipedrive and marketing lead at Sales Hacker before...
Jun 14, 2019
47 min
Content that Crosses Borders: Andra Zaharia Talks InfoSec Content Creation, Translation, and Promotion
Andra Zaharia is an information security content marketer who started at Heimdal Security, before transitioning over to CyberGhost and later going out on her own.She created a content strategy and DA-topping links at Heimdal.At CyberGhost, she built out...
Jun 7, 2019
1 hr 7 min
How Tracey Wallace Went from Journalist to Content Lead to Founder
We caught up with Tracey Wallace a few months ago while she was still the Editor-in-Chief at BigCommerce.Today, Tracey's gone on to serve as strategist and writer at 2PM (To Polymaths) and found eco-friendly pillow company, Doris Sleep. Here's how...
May 31, 2019
56 min
Why Louis Grenier of Hotjar Hates Marketers (And Why That Matters)
Louis Grenier is the content lead at Hotjar, and the brains behind the Everyone Hates Marketers podcast.Here's how Louis has been able to humanize cold, nameless, and faceless web analytics at Hotjar with customer insight. And why he doesn't prepare a...
May 31, 2019
56 min
Load more