With a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform. Since his start at Active Campaign, Benyamin has scaled the content team, overseeing explosive growth and spearheading data-backed campaign strategies.&nbsp; Ben utilizes his data analysis skills and knowledge of psychology as he leads a growing content team. In this episode, Brad and Ben discuss how Ben’s use of data has helped him obtain buy-in needed to grow his team, important metrics for optimizing content, streamlining communication among a large team, and more.&nbsp; <a rel="payment" href="https://copyweekly.com/">Support the show</a> (https://copyweekly.com/)

Long-term Growth Strategy: What 10 years as a SaaS Content Marketer has taught Elisa Gabbert

Copy Weekly is a hype-free, BS-free content marketing podcast, featuring in-depth interviews with practitioners on the front lines of the top companies in the most competitive spaces on the interwebs.