In Pricing Strategies, Part 2, Lucas discussed the common mistake of adopting competitor pricing and how to better consider market prices. Lucas discusses common pitfalls entrepreneurs experience when competing solely on price and makes some recommendations on how to better approach the value of your course and business. Want to learn to Build Your Online Course? This course is amazing! Lucas will teach you how at https://www.marinotraining.com/courses/build-your-online-course Want to Learn Thinkific? Lucas teaches you every feature and function of the Thinkific learning management system at: https://www.marinotraining.com/courses/learn-thinkific You can learn more about Lucas and Marino Training at https://www.marinotraining.com/ Join our email list at https://keap.app/contact-us/1762730614586645 Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy #pricestrategy --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

Should you choose to price low and sell more products? Or should you price higher and move less products? Does it matter if the thing you sell is a product or service? Lucas addresses the relationship between price and sales volume in this episode of Conversations for Course Creators! This show is sponsored by the Empire Builder's Masterclass, home of training for creative entrepreneurs. Check out the EBMc at: https://www.empirebuildersmasterclass.com Want to master the Thinkific learning management system? Check out Lucas's new course, Learn Thinkific, at: https://www.marinotraining.com/courses/learn-thinkific You can learn more about Lucas and Marino Training at https://www.marinotraining.com/ Join our email list at https://keap.app/contact-us/1762730614586645 Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Join our email list at https://keap.app/contact-us/1762730614586645 Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy #pricestrategy --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

Wonder what Lucas has been up to lately? Well, more solution development for course creators to start! Have you developed course material but are intimidated or slowed by learning Thinkific? Want to avoid paying someone to do the Thinkific work by learning the system yourself? Perhaps you want to build courses for others. You want to learn everything about this amazing platform to create a new line of business. Lucas hit "pause" on the podcast in September to help people in these situations learn the Thinkific platform in his new course: Learn Thinkific - A complete guide to the Thinkific learning management system. This course covers every function and feature of Thinkific so you can build amazing courses, site pages, and communities. Lucas also introduces us to his upcoming book, Monetize Your Book with a Course, which will help authors convert their non-fiction works into powerful courses. There's a lot going on here so check out the update and get involved! Learn more about Learn Thinkific at: https://www.marinotraining.com/courses/learn-thinkific You can learn more about Lucas and Marino Training at https://www.marinotraining.com/ Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Join our email list at https://keap.app/contact-us/1762730614586645 Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

Much is made of early, mid-, and end-of-year reflections on the health and trajectory of your products and business. BUT...what about September? I know, it sounds a bit odd, but I associate September with a significant annual milestone: your last opportunity to plan a successful final quarter. That's right, September is a time for season shifts, a new American football season, kids going back to school, and planning for a strong final quarter of course development, product launches, and all the fun of running large projects. I discuss how to consider your strengths and weaknesses, inject reality into your plans, and approach major project timing as we round the final quarter of the year in the next 30-days! You can learn more about Lucas and Marino Training at https://www.marinotraining.com/ Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Join our email list at https://keap.app/contact-us/1762730614586645 Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

This is the third and final episode of my interview with fellow Thinkific Expert, Tiffany Willyerd, about the multiple applications of the Thinkific learning management system. In this episode we discuss using Thinkific to do SO MUCH for your business. Lawdy. Okay here's the list of topics we discuss: hosting a masterclass integrating your courses with business and curriculum automations product listing and sales order bumps (!) interactive products for clients to experience between your one-on-one sessions payment processing (Thinkific Payments) treating Thinkific formatted courses as product containers Dolly Parton (trigger warning: VERY bad DP impression ahead) publishing a body of knowledge (more controllable than a wiki) hosting private site pages and content for enrolled clients/students hosting blog pages embedding live streams capturing prospect and client contact info (build that email list!) Learn more about Tiffany and House 6 Designs at https://www.house6designs.com You can learn more about Lucas and Marino Training at https://www.marinotraining.com/ Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #house6designs --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

This is Part 2 (deux?) of my interview with fellow Thinkific Expert and battle buddy, Tiffany Willyerd. In this episode we continue the theme of creative and practical uses of the Thinkific learning management system including coaching programs, interactive online products (e.g., Wobo, Video Ask, Rob Galvin's Superpowerups), integration with other education products, organizing project and sales data/files, managing retreats, added value for membership communities, and more. Fret not! We have a Part 3 ready to publish VERY soon! Get Video Ask here: https://www.videoask.com/ Get Wobo (digital workbook) here: https://woboapp.com/?via=lucas Get Rob Galvin's Superpowerups here: https://www.superpowerups.com/ Learn more about Tiffany and House 6 Designs at https://www.house6designs.com You can learn more about me and Marino Training at https://www.marinotraining.com/ Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

It's happening! In this episode I get to nerd out a bit with my buddy, fellow Thinkific expert, Tiffany Willyerd! In this first episode in a series, we introduce several ways to use your Thinkific learning management system for more than just courses. We discuss using the platform as your home website (like I do), to host virtual summits, communities, as a resource for students in live training, and as a resource library for your members. This is the first part in a series so surely check out the next episode! Learn more about Tiffany and House 6 Designs at https://www.house6designs.com You can learn more about me and Marino Training at https://www.marinotraining.com/ Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

Order pumps rock. Especially if you have multiple related products to offer your clients and you are into rewarding decisive buyers (by the way, you should be!). Order bumps are tried and true, can significantly increase your revenue and provide your students with additional value in their time of decisiveness. I'll explain how order bumps work, how to build one, and where to do so in your Thinkific account. Let's get to it! You can learn more about me and Marino Training at https://www.marinotraining.com/ Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

Coaches can offer super value to their clients by including online course content in their coaching programs. Let's learn more about it! You can learn more about me and Marino Training at https://www.marinotraining.com/ Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support

What happens when your ideal client or student doesn't even know that your course topic provides a solution to a problem they have? Well, they don't purchase your course! I discuss this challenge as well as some of the hesitancy that course creators express when entering the opposite environment: a seemingly saturated market. At times, these barriers are enough to prevent you from developing that course you've always planned to launch and we can't let that happen (unless the course really is bad 😁 ). Let's learn a bit about how to get your mind right about these challenges and how to leverage positive thinking, personality, and a bit of elbow grease to push through these barriers and sell those courses! --- Send in a voice message: https://anchor.fm/marino-training/message Support this podcast: https://anchor.fm/marino-training/support