What happens when your ideal client or student doesn't even know that your course topic provides a solution to a problem they have? Well, they don't purchase your course! I discuss this challenge as well as some of the hesitancy that course creators express when entering the opposite environment: a seemingly saturated market. At times, these barriers are enough to prevent you from developing that course you've always planned to launch and we can't let that happen (unless the course really is bad 😁 ). Let's learn a bit about how to get your mind right about these challenges and how to leverage positive thinking, personality, and a bit of elbow grease to push through these barriers and sell those courses!