Part 3 of our lead gen series is here, and we’re talking about the thing everyone loves to overcomplicate ...social media. You do not need to go viral. You do not need a ring light the size of Texas. And you definitely don’t need to dance (unless you want to). In this episode, we’re breaking down how to use social media as a relationship tool and not a vanity metric . The goal isn’t likes. The goal is conversations. The goal is staying top of mind. The goal is being the first person they thin...