Nate and Kevin are wrapping up Season 3 of the Content That Grows podcast with a discussion about the future of content distribution. In this episode, they cover dark channels, niche communities, the rise of creativity, and so much more. Key moments in the conversation: 2:16 - Dark channels continue to grow and make for impactful content distribution 4:46 - SaaS companies will benefit from identifying smaller, niche communities for distribution 7:07 - Paid social distribution will remain a priority for its ability to support organic reach and offer direct targeting 9:42 - Short-form content will continue to play a significant role in content distribution 13:27 - More teams will be re-packaging content into “traditional” media formats 22:18 - The rise of creativity on emerging/growing social networks (e.g. TikTok, Twitch, etc.) 30:07 - Community building via Slack, Substack, etc. acts as natural expansions and not replacements for distribution

Nate and Kevin are back for episode 5 of the Content that Grows to talk about how teams can measure the effectiveness of their distribution efforts. In this episode, they cover tools, forecasting distribution results, vanity metrics, and what measurements teams can use to validate their strategy is working. Key moments in the conversation: 3:30 - A big challenge for measuring distribution results early on is interpreting underwhelming data 6:00 - Choosing the “best” tool for measuring distribution can be overwhelming 8:33 - Marketers thrive on well-understood, standardized metrics that ineffectively measure distribution  11:27 - Discussing the challenge of forecasting future results with content distribution 21:21 - Incorrect assumptions we see about measuring content distribution 23:34 - Rethinking the assumption that vanity metrics are useless 29:50 - Content distribution metrics that validate you’re doing the right things 32:43 - The importance of measuring impressions when evaluating content distribution

Episode 4 sees Nate and Derek back in the studio to discuss using LinkedIn as a content distribution channel.In this episode, they cover everything from why so many SaaS folks should be taking advantage of the space, mistakes companies are prone to making, and how you can dial in your LinkedIn marketing efforts.Key moments in the conversation: 1:39 - Why is LinkedIn a strong distribution channel for many marketers? 7:56 - LinkedIn content distribution mistakes we see SaaS companies make 14:46 - How to look at your video content data on LinkedIn  17:50 - Ways to get content distribution right on LinkedIn 22:17 - Take advantage of the creative ways LinkedIn allows you to reformat your content 23:24 - Try hooks about taking action + references to what’s currently happening 25:17 - Should SaaS companies be leveraging brand pages, personal employee accounts, both?

In episode 3, Nate and Derek focus on Twitter as a content distribution channel.In this episode, they explore the quirks worth noting before you begin your distribution efforts that make Twitter a unique space, what brands use Twitter for beyond marketing, and best practices when using it as a distribution channel. Key moments in the conversation: 1:07 - Need-to-know quirks of Twitter before using it for content distribution 6:11 - Twitter offers a fluid, conversational engagement unlike the other social platforms 7:49 - Twitter offers one of the best opportunities for the amplification of your posts/content 10:29 - Brand profiles on Twitter have become more than solely a marketing channel 15:58 - Best practices for distributing content using a personal Twitter account 20:28 - Brands on Twitter have a lot to gain by offering valuable zero-click content 26:38 - Practical and tactical ways to ensure successful content distribution using Twitter

In episode 2, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed. They cover a range of points worth considering, from the complications of bringing cross-functional teams together for distribution efforts to whether we'll soon see people whose entire job function is distribution and repurposing. Key moments in the conversation: 1:02 - The organizational challenges of establishing who should own content distribution 5:12 - How do you bring cross-functional teams together to execute content distribution? 8:05 - Cross-functional efforts in content distribution need to operate on longer-term strategies 12:52 - How to approach substantial repurposing efforts to avoid workflow disruptions 17:56 - How we’re implementing content repurposing in our own marketing 20:32 - Content repurposing is not just cutting up existing content, it also means creating new content 22:20 - What roles often own content distribution at a company? 24:50 - Will a Content Distribution Manager become a dedicated role for companies moving forward?

We're officially back for Season 3 of the Content That Grows podcast. And this entire season, we'll be exploring the topic of content distribution. In this episode, Nate and Derek talk about the value some of their clients see from effective content distribution. They also explore common mistakes and best practices that'll help you on your road to success.Key moments in the conversation: 1:43 - What content distribution options are available for SaaS content teams? 7:42 - Some distribution channels speak to your direct audience, and others expand your reach 9:41 - Brands that distribute their content see some of these huge upsides… 12:25 - We pulled content distribution traffic and revenue data for a few clients 18:08 - Mistakes companies make when they get started with content distribution efforts 27:06 - Learned best practices for distributing content most effectively 35:11 - When distribution and company goals don’t align, it’s a great time for an internal conversation…

We're back for the third season of the Content That Grows Podcast!This season will be packed with topics centered around "distribution & repurposing."A few topics we'll be exploring along the way: Who should own distribution The ins and outs of LinkedIn and Twitter distribution Measuring distribution The future of content distribution New episodes will come out every two weeks starting the week of September 19th - 23rd.And subscribe wherever you prefer to watch/listen - available on our Ten Speed website, Spotify, Apple Podcasts, Google Podcasts, and YouTube.

Nate and Kevin are back for the final episode of season 2 on the Content That Grows podcast. This episode covers various topics about using multiple media types as part of your content marketing strategy (from videos and podcasts to blogs). If you've been thinking about experimenting with more multimedia options, check out some of the highlights below and tune in. Key moments in the conversation: 1:21 - Why Use Multiple Media Types in Your Content Marketing Efforts? 6:04 - How to Determine Which Media Types/Formats to Create? 11:08 - How to Organize Multiple Media Formats on Your Website 14:53 - Use an SEO Mindset to Prevent Internal Competition Across Different Multi-Media Types  22:17 - How to Understand the Business Impacts of Different Content Media Types

Nate and Derek return to the Content That Grows podcast with an episode all about the art of repurposing and distributing content.In this episode, they explore the myriad of ways content repurposing benefits a team's marketing efforts, ways to think about breaking down blogs & videos, and metrics to evaluate/shape your distribution campaigns.Key moments in the conversation: 1:15 - Why Is Content Repurposing So Valuable?  5:08 - How to Think About Choosing Your Distribution Channels 9:37 - Scalable Processes to Break Down Content Into Social Posts 13:00 - How Many Social Posts Can You Create From a Single Blog Post? 15:11 - Content Repurposing Is Not ONLY About Your Old Content 21:38 - Approaching Metrics Around Your Content Distribution 26:25 - Pitfalls Content Teams Make Around Distribution Efforts

Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving your overall marketing performance.They traverse a range of topics from the psychological quality trap that teams fall into as an excuse to avoid consistency to the understanding of why some content needs to be updated more frequently than others.Additional key moments in the conversation you won't want to miss: 1:27 - What’s the Value of Having a Consistent Publishing Cadence? 6:53 - What’s Required for a Team to Consistently Publish Content? 12:07 - Why Some Companies Shy Away From Consistently Publishing 17:34 - Why Take Advantage of Updating Your Existing Content? 23:07 - Regularly Updating High-Value Content on Competitive SERPs 30:52 - Ways to Tactically/Strategically Approach Content Updates