Show notes
Episode 4 sees Nate and Derek back in the studio to discuss using LinkedIn as a content distribution channel.In this episode, they cover everything from why so many SaaS folks should be taking advantage of the space, mistakes companies are prone to making, and how you can dial in your LinkedIn marketing efforts.Key moments in the conversation:
1:39 - Why is LinkedIn a strong distribution channel for many marketers?
7:56 - LinkedIn content distribution mistakes we see SaaS companies make
14:46 - How to look at your video content data on LinkedIn
17:50 - Ways to get content distribution right on LinkedIn
22:17 - Take advantage of the creative ways LinkedIn allows you to reformat your content
23:24 - Try hooks about taking action + references to what’s currently happening
25:17 - Should SaaS companies be leveraging brand pages, personal employee accounts, both?