Spent the week in NY at the big NFT show, here are my big takeaways. --- Send in a voice message: https://anchor.fm/miketrap/message

What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it? --- Send in a voice message: https://anchor.fm/miketrap/message

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot. Terra Whitepaper PolkaDot Litepaper --- Send in a voice message: https://anchor.fm/miketrap/message

Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you. --- Send in a voice message: https://anchor.fm/miketrap/message

I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here. For more on how I got here and where I plan to go, give this a listen. Show Links: Headless Brands, by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti --- Send in a voice message: https://anchor.fm/miketrap/message