The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
<a href="https://whitepaper.io/document/587/terra-whitepaper">Terra Whitepaper</a>
<a href="https://whitepaper.io/document/597/polkadot-lightpaper">PolkaDot Litepaper</a>

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What does it mean to "tell the story" of your Web3 project?

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.