— Introduction00:15 — Meet Christine Robertson00:55 — What is exciting Christine about technology01:45 — Technology, fundraising, and relationships02:30 — How the nonprofit technology landscape is changing03:00 — Why donor information cannot live in one person’s head03:30 — Using a CRM to preserve organizational relationships04:00 — The first step toward better data management04:30 — Creating one consolidated source of truth05:00 — The problem with disconnected email, event, and donation tools06:00 — Documenting every donor interaction06:45 — Why CRM work is not busywork07:00 — Technology options for grassroots organizations08:00 — Choosing software based on priorities09:30 — Integrations, email tools, and non-negotiable features10:00 — Why organizations underuse the software they own10:30 — Training problems versus system design problems11:30 — When it may actually be time to change tools12:00 — A new tool will not fix a broken system12:30 — The people behind the technology13:00 — Treating data professionals as fundraisers13:30 — Why data management should not be an afterthought14:30 — Donor data security and organizational responsibility15:00 — Protecting donor trust and sensitive information16:00 — Guarding donor information like your own16:30 — What clean data really means17:30 — Why clean data does not mean perfect data18:00 — Starting with the pain point that hurts the most18:30 — Building weekly, monthly, and annual data routines20:00 — Recognizing when your organization needs help21:30 — Why nonprofit strategy often lives in the gray22:00 — The myth that some people cannot learn technology23:30 — Why data is the foundation of nonprofit growth24:30 — Using donor behavior to personalize relationships25:00 — Underused email marketing insights26:30 — How often leaders should review their data27:30 — Asking the right questions before analyzing data28:30 — Avoiding overwhelm and running your own race29:30 — Practical advice for leaders who want to scale30:00 — Documenting organizational pain points30:30 — Making time to improve systems31:00 — Fixing problems one at a time32:30 — Where to connect with Christine33:00 — Humanitru and supporter management