Talking to Josh Garrett, CEO and co-founder of Redwood Climate Communications, about the state of political polarization on climate issues in the United States, what this poster child of partisanship can teach us about communicating climate change across the aisle, and which bright spots we might look to for inspiration.
Apr 1, 2024
31 min
Talking to Project Drawdown's Director of Storytelling and Engagement, Matt Scott, about the power of spotlighting climate solutions and the people working to implement them, how telling such stories can propagate hope and action, and the importance of passing the mic to diverse voices that often go unheard, as well as what happens when we don’t.
Mar 11, 2024
29 min
Talking to communication designer, researcher, and semiotician, Dr. Laura Santamaria about how humans – whether as individuals or in communities – construct meaning, how meanings can become appropriated or changed over time, and why deep contextual knowledge is vital to understanding how climate messages might be received by given audiences.
Feb 26, 2024
24 min
Talking to psychologist and professor of media communication, Markus Appel, about the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.
Feb 5, 2024
24 min
Talking to game designer, Matt Leacock, about the role of play in learning, the ways that games can help people understand and model complexity, and how increased interactivity can deepen audience engagement on climate issues.
Jan 22, 2024
20 min
Talking to Florencia Lujani, Strategy Director at ACT Climate Labs, about new research conducted to better understand a key new audience for climate action called the Persuadables, the ways that information we’re exposed to shapes our perceptions of the world, and lessons that those working in the climate space could learn from marketing and advertising.
Jan 8, 2024
29 min
Talking to Funmibi Ogunlesi, Acting Head of Framing at NEON, about the impact that different framing strategies can have on people’s perception of an issue, why pointing the finger at those responsible for the harms around us is essential, and how doing so can combat fatalism and help give people agency to act.
Dec 18, 2023
30 min
Talking to co-founder of Climate Science Breakthrough, Nick Oldridge, about the rationale behind the project’s work bringing together climate scientists and comedians to create viral climate content, what makes comedians a useful vehicle for this kind of information in the first place, and the value that marketing minds can bring to the climate context.
Nov 27, 2023
26 min
Talking to Dana R. Fisher, about the role of disruptive tactics within the broader climate movement, the relationship between such tactics and the media, and what the future will likely hold when it comes to activism associated with the climate crisis.
Oct 30, 2023
30 min
Talking to Kevin Green, who leads Rare's Center for Behavior & the Environment, about Rare’s eight principles for effective and inviting climate communication, the unrivaled ability that humans have for solving certain types of problems, and the challenge communicators therefore face in communicating climate change in such a way that makes it the type of problem we’re already adept at solving.
Oct 16, 2023
29 min
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