Talking to psychologist and professor of media communication, Markus Appel, about the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.

Making Meaning With Laura Santamaria

Communicating Climate Change is a podcast dedicated to helping you do just that. By digging deep into the best practices, the worst offenses, the pitfalls, and the paragons, we'll be looking for ways to help you – and me – improve our abilities to engage, empower, and ultimately, activate audiences on climate-related issues. 
We’ll hear from experts producing the latest science, activists working at the front lines of the crisis, artists, NGOs, players from the private sector, and many more, bringing together a wide range of perspectives to help us be more impactful in the ways that we communicate climate change. 
Each and every episode is an attempt to add to our toolkits. To help us develop the muscles we’ll need for this grand task. So, if you want to start communicating climate change more effectively, then tune in, subscribe, and tell your friends and colleagues about Communicating Climate Change. 
 
Find out more at communicatingclimatechange.com 