This week’s guest on CMO Insights is Michael Bailey, Vice President of Marketing Operations for <a href="https://www.fleetcor.com/">Fleetcor</a>.Michael talks about<ul>
<li>How data has evolved to become the most important part of tracking marketing revenue success</li>
<li>Taking a very nuanced approach when it comes to building out their MarTech stack</li>
<li>The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.