CMO Insights: Ruth Stevens, President, eMarketing StrategyThis week’s guest on CMO Insights is Ruth Stevens, President of eMarketing Strategy.Ruth talks about:<ul>
<li>Teaching a course about using data to manage the customer base of a firm like a financial asset</li>
<li>The trend of more conservative buying behavior in B2B marketing</li>
<li>Executing account-based marketing within sales and marketing environments</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.