CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo SoftwareThis week’s guest on CMO Insights is Sal Patalano Chief Revenue Officer of <a href="https://www.lenovosoftware.com/">Lenovo Software</a>.Sal talks about:<ul>
<li>The definition and function of a Chief Revenue Officer and the role Sal plays </li>
<li>Erasing the traditional line between Sales and Marketing</li>
<li>Why collaboration isn’t working anymore</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.