This week’s guest on CMO Insights is Jake Sorofman, CMO of <a href="https://www.pendo.io/company/about/">Pendo</a>.Jake talks about:<ul>
<li>How marketing has become more data driven and technology reliant</li>
<li>Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company</li>
<li>The critical need for a single person to own the MarTech stack</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.