This week’s guest on CMO Insights is Kirk Crenshaw, CMO of <a href="https://www.traackr.com/">Traackr</a>.Kirk talks about:<ul>
<li>The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey</li>
<li>Becoming a partner to the customer and driving that thinking in sales and MarTech as well</li>
<li>Why quality (not quantity) changes everything about your raw leads and SQLs</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony.

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.