CMO Insights
CMO Insights
Jeff Pedowitz
Season 5. Episode 7: Biometric Marketing
17 minutes Posted Sep 23, 2020 at 12:50 pm.
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Show notes

This week’s guest on CMO Insights is Al Silvestri, Partner and CMO at COFFEE Labs.

Al talks about:

  • Using data gathered from biometrics to define optimism and understand risk tolerance
  • Rethinking content based on data gathered from crowds in real time
  • The radical changes marketing will go through in the next few years


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