This week’s guest on CMO Insights is Alexandra Shapiro.Alexandra discusses;<ul>
<li>The fundamental belief that marketing strategy and business strategy must be aligned tightly</li>
<li>How her team puts into practice and operationalizes customer experience</li>
<li>The multiple uses technology provides marketing to achieve goals and drive business</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 3: Putting in the Work

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.