This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at <a href="https://www.quickbase.com/">Quick Base</a>.Cynthia shares;<ul>
<li>How Quickbase is focusing on Account Based Marketing initiatives</li>
<li>How her team is looking at every piece of the customer journey to improve the customer experience</li>
<li>The challenge of having a diverse audience set and still provide the right content at the right time.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 2: It's All About Strategy

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.