This week’s guest on CMO Insights is Jeanne Hopkins, Executive Vice President and CMO for <a href="https://www.ipswitch.com/">Ipswitch</a>.Jeanne talks about;<ul>
<li>The changing role of of marketing and the CMO’s role over the past 14 years</li>
<li>How putting in the work with sales and marketing to align will improve results in the short and long term</li>
<li>Her words of advice to up-and-coming CMO’s.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 4: Brand and Demand

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.