This week’s guest on CMO Insights is Peg Miller, Vice President of Marketing for <a href="https://tax-guard.com/">Tax Guard</a>.Peg talks about<ul>
<li>Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads</li>
<li>Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers</li>
<li>The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 16: Revenue X

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.