This week’s guest on CMO Insights is Jason Katz, Vice President of App and Digital Marketing for <a href="https://hmhco.com/">Houghton Mifflin Harcourt</a>.Jason discusses<ul>
<li>The transformation of marketing within an organization, moving to a revenue growth driving function</li>
<li>How this change is being driven from within the marketing organization vs. the overall business</li>
<li>How his department balances a team of generalists and specialists to implement their marketing initiatives.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 17:  Sexism and Ageism

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.