Note: <a href="https://www.pedowitzgroup.com/demandbase-acquires-engagio-what-it-means-abm/">DemandBase acquired Engagio</a> in 2020 and we wrote about its impact on the ABM space.This week’s guest on CMO Insights is Heidi Bullock, CMO at Engagio.Heidi talks about:<ul>
<li>How Engagio is helping prospects build a foundation in account based marketing</li>
<li>Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization</li>
<li>The dangers of building a Frankenstack in your MarTech</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 15: Riches in Niches

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.