This week’s guest on CMO Insights is Patrick Giusti, Head of Sales and Marketing at <a href="https://www.madstreetden.com/">Mad Street Den</a>.Patrick talks about:<ul>
<li>The challenges of running a startup and how new technology helps</li>
<li>What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned</li>
<li>What makes a salesperson successful</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 14: ABM and Defeating the Frankenstack

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.