This week’s guest on CMO Insights is David Lewis, CEO of <a href="https://www.demandgen.com/">DemandGen</a>.David discusses<ul>
<li>How more and more companies are adding a marketing operations function to their business model</li>
<li>The pressure on marketing as a department to become a revenue center vs. a cost center</li>
<li>The ever-expanding role data is taking when it comes to driving marketing initiatives.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 13: Changing the Channel

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.