Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro, shares how she is changing the way the IT Channel uses marketing.

Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.

Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing services and event agency. Oversight of Ingram Micro’s global partner community called Trust X Alliance and also the companies regional SMB Alliance community.

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