This week’s guest on CMO Insights is Ryan Hollenbeck, Senior Vice President of Global Marketing for <a href="https://www.verint.com/">Verint Systems</a>.Ryan talks about<ul>
<li>How marketing has changed and evolved as an industry and department over the past 20+ years</li>
<li>The challenges and the opportunities of working with a global sales team</li>
<li>And what he and his team are being held accountable for within the company.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 12: Marketing Operations Enables the Revenue Center

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.