This week’s guest on CMO Insights is Suzanne Sawyer, Vice President and Chief Marketing Officer for <a href="https://www.pennmedicine.org/">Penn Health Systems</a>.Suzanne discusses<ul>
<li>The changing role of marketing over the years and especially in healthcare marketing</li>
<li>How to balance being a customer-centric organization with the need to ensure personal information is secure</li>
<li>The importance of developing a roadmap with meaningful data, not just a mashup of data</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 11: Marketing at Scale

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.