This week’s guest on CMO Insights is Rand Fishkin, Co-Founder of <a href="https://moz.com/">Moz.</a> He launched <a href="https://sparktoro.com/">SparkToro</a> in 2020, after this interview was conducted.Rand talks about:<ul>
<li>The importance of marketing, sales, social and all areas of digital collaborating together to create greater results</li>
<li>Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time</li>
<li>Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 10: The Changing Role of Marketing Healthcare

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.