This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at <a href="https://www.siemens.com/us/en/home.html">Siemens Corporation</a>.Greg discusses;<ul>
<li>Providing a full spectrum of marketing services for diverse business groups throughout a large company</li>
<li>Globalizing the marketing function and building resources across markets</li>
<li>The challenge of being nimble in today’s technological age and driving a strategy of digitalization</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 9: The Wizard of Moz

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.