Clinic Conversations Podcast

Clinic Conversations

Elissa O'Keefe and Cate Scolnik
Elissa O'Keefe and Cate Scolnik share insider secrets on starting and scaling a laser business. Elissa is a health industry pioneer, a highly-experienced clinician and educator and was the first nurse practitioner in the ACT. Elissa is the Managing Director of Bravura Education and the Founder and Owner of Science Skincare. Cate is the founder of Sane Social Media, and has been helping businesses owners scale online for more than 8 years. She's also passionate about empowering women and helps mums start and grow their own social media business from home. Together they share simple strategies to cut through overwhelm and get results! New episodes out every fortnight - subscribe so you never miss one!
The Truth About Tattoo Removal
Interesting isn’t it? The number of people looking for tattoo removal. One in five Australians have a tattoo. Thirty-four per cent of Australians who have a tattoo regret it, and one in seven of this group are considering removal. This is a cohort of 1.2 million people wanting their skin clear of their current tattoos. That doesn't include those who'd just like to lighten what they have to put a new one over the top. In this episode, we dive deep into the science involved in laser tattoo removal, how to assess a client and what qualifications you need to offer these services.   You don’t want to miss: How To Become a Tattoo RemovalistWhat Treatments Really Work and What’s Just FantasyWhat to Expect When You Have A Tattoo Removed    Resources Tattoos in Australia, by McCrindleSpecialist Tattoo Removal TrainingThe Best Method for Removing A TattooKirby-Desai Tattoo Removal Scale
Aug 9, 2022
44 min
How to Save Money on Facebook Ads for Your Clinic
You've probably heard of people who've used Facebook ads to create massive growth in their business. And others who say, "Facebook ads don't work". The truth is that both of these things are true. Facebook ads can be a costly waste of time and effort, but they can also grow your business, if you know what you're doing! You don’t want to miss: How much new business you should really expect when you boost a postWhy you need to go an inch wide and a mile deep if you want your ads to bring in businessHow to choose the best images for your adsWhy you need to consider your business assets and goals when you're advertisingWhat to look for when you outsource your advertising Resources mentioned in this episode: Cate's business, Sane Social Media Bravura Business Incubator (previously Bravura Beauties), for ongoing community and education
Jul 26, 2022
40 min
How to Ensure You Have The Right Insurance for Your Clinic Needs with Sue Sparrow
Sue Sparrow never planned to become an industry leader in specialised beauty, cosmetic injectables and medical insurance. Following a tragic accident, which left her a widow, Sue landed professionally in beauty insurance.  Sue found many people making poor choices that cost them professionally, emotionally and financially. Too busy taking care of clients, she found those working in the beauty industry weren’t good at taking care of themselves.  It inspired a mission: to educate and empower people to make wise insurance choices. You don’t want to miss: How Your Experience And Qualifications Impacts Your Insurance CostsHow to Ensure You’re Fully Covered As A Business Owner, Or A ContractorHow to Find A Great Insurance ProviderHow to Understand Your Insurance Needs Without Knowing Legal JargonSteps To Ensure You’re Legally Protected If You Offer a Refund Links and resources: Bravura Business Incubator (previously Bravura Beauties): support, community and training for laser clinic ownersSparrow Insurance: A Leader in Beauty, Health and Small Business Insurance in Australia   Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes!
Jul 12, 2022
47 min
Everything You Need to Know about Pigmentation
Embarrassing, isn’t it? Having pigmentation you wish wasn’t there. Whether it’s freckles that are no longer cute, a discolouration that people keep pointing out or a birthmark that attracts too much attention. The good news is that there’s a lot that can be done to care for your skin and reduce pigmentation. It just comes down to the type and depth of the pigment. In this episode, we dive deep into topical treatments, cosmeceuticals and laser treatments for people struggling with pigmentation.   You don’t want to miss: How to Find The Perfect ClinicianWhat Treatments Really Work and What’s Just FantasyWhere to Find Elegant Treatments and Support    Resources Cosmetic SunscreensPomegranate Power Pack: including a powerful exfoliant that firms, calms, decongests and reduces pigmentationScience Skincare: leading-edge skincare that fuses technology and nature
Jun 28, 2022
51 min
How Your Competitors Can Help You Grow Your Clinic
You might think you need to ignore your competitors and forge your own path. You may think you need to know their pricing so you can undercut their prices. But these strategies cause stress and neither of them helps you get ahead in your own business. Instead, you can take a healthy approach to competitors and use them to learn about your audience and customers. In this episode we give you clear strategies you can implement immediately to “spy” on your competitors to improve your own marketing, and grow your business.   You don’t want to miss: The Different Ways You Can Compete (hint: It’s Not Only On Price)How to Clearly Identify Your CompetitorsWhy Great Artists Steal And How To Do This Ethically    Resources Clinic Conversations Ep 1: Creating a Charismatic BrandClinic Conversations Ep 8: How to Start a Clinic in a PandemicAustralian Health Practitioners Regulation Agency (AHPR)AHPR Guidelines for advertising a regulated health serviceAHPR Social Media: How to meet your obligations under the lawBravura Business Incubator (previously Bravura Beauties): Community and Support for Clinic Owners
Jun 14, 2022
24 min
How to Start a Clinic During A Pandemic
Would you have the courage to start a clinic during the pandemic? Our latest guest, Kylie from Cosmedic Collective in Orange did just that. In late 2021, right as Australia was going through its second major lockdown, Kylie opened her clinic. She had planned to open her own clinic in a few years, but her timelines were brought forward when opportunity knocked. Faced with a “Now or Never” decision, she jumped in. But her business journey has not been without its share of sleepless nights, and terrifying moments. Here’s her story.   You don’t want to miss: The Best Advice For Anyone Starting Their Own ClinicHow to Create Your Own Support TeamHow To Carve Out Work-Life Balance When You Run Your Own ClinicHow to Stand Out From Your CompetitorsWhat To Research Before Opening Your Doors   Links and resources: Bravura Business Incubator (previously Bravura Beauties): support, community and training for laser clinic ownersKelly George AestheticsBoots And All Consulting   Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes!.
May 31, 2022
50 min
How to Treat Acne Effectively
Ever wanted to know all about acne? Elissa and I share our personal challenges and embarrassing experiences in this episode! Elissa also explains all the clinic treatments available including diagnosis, treatment and support. We look at at-home treatment options and in-clinic treatments options, Doctors, Dermatologists and everything in between. You don’t want to miss: The Only At-Home LED Mask that's Approved to Treat AcneThe Dangers of Self-Diagnosis and Choosing Your Own TreatmentHow Well-Meaning People Can Set You On The Wrong PathWhen You Should Get a Referral to a DermatologistThe Myths We've Bought Into and The Terrible Treatments We've Experienced Links and resources: Medical-grade products by Science Skincare, created by Adjunct Associate Professor and Nurse Practitioner Elissa O’Keefe that includes home care ranges and a professional line of treatment products Bye Bye Blemishes KitCarbon CleanserOmnilux Clear LED Mask, The Only Medical-Grade, Home-Treatment LED Available Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes!.
May 17, 2022
47 min
Creating Recurring Revenue and Increasing Your Client Base
We've all been hit hard the last couple of years but there are things you can put in place to build a stronger business now, and into the future. You don’t want to miss: How to create a strong business by having different streams of incomeHow to create enticing membership offersExamples of membership packages that are too good for your customers to pass up! We know that starting something like a membership package can be overwhelming so we make it super easy for you! Resources mentioned in this episode: Science Skincare: leading edge skincare created by nurse, Elissa O'KeefeLvly: Stylish, thoughtful gift and flower delivery same day across Melbourne, Sydney & Adelaide Two other great resources for busy clinic owners are: Our  International Laser Safety Day® celebrations - loads of free training and giveaways!Bravura Business Incubator (previously Bravura Beauties), for ongoing community and education
May 3, 2022
25 min
How to Attract and Retain Amazing Staff
Attracting and retaining great staff is a specialist skill which is why we're lucky enough to chat with Lizzie Boots of Boots and All Consulting in this episode! Lizzy is an experienced human resources professional specialising in recruitment, retention and training strategies for the medical, health and beauty industries. Lizzy started Boots And All, the premier agency for HR and recruitment in the medical health and beauty industry, in 2006 in response to the growing demand for specialised placement. Her motto is 'recruit train and retain' as part of the service is a personal guarantee for staff that fit the role in every respect. You don’t want to miss: The Great Resignation: what it is and what it means for business ownersLizzies top three tips for business ownersUpdates to requirements for contract staff Links and resources: You can find more about Boots and All Consulting PCC Lawyers Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes!.
Apr 19, 2022
41 min
7 Signs of Burnout and How To Fix It
We're all overwhelmed, overworked and overstressed so instead of ignoring it, we're going to tackle it head-on. Let's look at the signs of burnout, how to fix it and how to prevent it. As business owners, WE are the most important part of the business. Without US there is no business, so self-care is critical. Resources mentioned in this episode: Andrew Johnson Relax. Change. Create meditation appThe Resilience ProjectThe Calm app10 Minute Solutions A couple of other great resources are: Effortless by Greg McKeown Our  International Laser Safety Day® celebrations - loads of free training and giveaways! And another great resource for busy clinic owners is Bravura Business Incubator (previously Bravura Beauties), for ongoing community and education
Apr 5, 2022
27 min
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