Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this interview to get the answers directly from experts and explore social media management platform, since KAWO offers support for foreign brands across all the major Chinese social media platforms. How hard was it to build this business? What were the challenges the team face when deciding their pricing model and what did they learn about how to handle the ever-changing algorithms of the Chinese social media platforms? Find out the answers to these questions and many more by listening to this interview.Learn more about KAWO: https://kawo.com/en/Going from digital agency to SaaS business in China with Daphne Tuijn: https://www.youtube.com/watch?v=Y61fV3Eo3T0Listen & Subscribe:Soundcloud: https://soundcloud.com/china-paradigms-daxueApple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtxYouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriberWebsite: https://chinaparadigm.com/Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.What is China Paradigms Podcast?China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.