Ep 103: Creating 5 iconic restaurants in 3 different Asian cities from China Paradigms

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Ep 103: Creating 5 iconic restaurants in 3 different Asian cities

1 hour 4 minutes Posted May 13, 2020 at 7:53 am.

Guest introduction

La Creperie a brief history and current situation

The La Creperie locations throughout Asia

The coronavirus outbreak impact advice on re-opening restaurants

First actions taken when closing the restaurants

Will adding a delivery service affect the La Creperie brand?

The New Normal how to make a comeback after the outbreak

La Creperie how it all started

Before La Creperie ideas that did not make the cut

From 2007 to the present day an evolution of running a restaurant

How is La Creperie viewed by the Chinese customers?

How did Philippe Ricard manage to scale his restaurant?

Negotiating good rent is an important task

Building a brand does it happen naturally or intentionally?

Originality is in the details why La Creperie is a trademark

The hassle of managing a business in 3 countries

No Copy-Pasting the reason La Creperie is not a franchise

What is the criteria on the basis of which Philippe Ricard would consider partnering with someone and opening a new restaurant?

What books or resources have inspired Philippe Ricard in his entrepreneurial journey?

What unexpected success or failure did Philippe Ricard witnessed in China?

Outro

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Show notes

Matthieu David interviews Philippe Ricard, Founder of La Creperie in Asia. The restaurant business in Asia and all around the world took a big hit with the coronavirus outbreak. But there are some places that can survive anything. La Creperie is a well-established brand in China, Vietnam, and Hong Kong because of its longevity on the market and its originality when it comes to creating an atmosphere. Find out how La Creperie came to be and why it is succeeding in this China Paradigm interview.

Learn more about Philippe Ricard: https://www.linkedin.com/in/philippe-ricard-220a1236/

Meet the founder of the iconic 17 year old restaurant in Shanghai’s ex French concession: https://www.youtube.com/watch?v=kjL6OHsNpQo

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Website: http://chinaparadigm.com/

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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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