Ep 96: Creating opportunities through connections (关系） from China Paradigms

China Paradigms

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Ep 96: Creating opportunities through connections (关系）

1 hour 2 minutes Posted Apr 7, 2020 at 8:31 am.

Guest introduction

Ailion Golf company history and size of business

What is Ailion's product development process?

Collaboration is key to success how was the first prototype built?

It takes the right software to build the right product

First prototype financial commitment and other requirements

Ailion's marketing strategy in China?

Brand building strategy payoffs vs giveaways

Brand recognition what brand ambassador did Ailion acquire?

How did Ailion partner with Ctrip?

Being present makes a difference

Is being a foreigner in China an advantage when it comes to doing business?

Ailion's online marketing strategy

What is Ailion's experience using Shopify?

How is Ailion using Facebook Pixel?

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Show notes

Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and others in this new China Paradigm podcast.

Learn more about Ailion Golf:

https://www.linkedin.com/in/guillaumesergent/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630

YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber

Website: http://chinaparadigm.com/

Related interview: Building relationships with the Chinese government - https://www.youtube.com/watch?v=Zq4D5WsxY2Q

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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