China Paradigms
China Paradigms
Daxue Consulting
86: Bringing Chinese Gaming Innovation To The Middle East
1 hour 5 minutes Posted Dec 5, 2019 at 9:31 am.
Guest introduction and company history
Falafel Games’ current business model
Current market size – the lucrative midcore audience
Midcore vs Hardcore vs Casual
“China is part of the recipe!” – why Falafel Games was founded in China
Rise of the Freemium – combating piracy in China and the Middle East
From freemium back to premium – what has changed?
Micro-transactions in the freemium model – what do people actually pay for?
The international mindset how did Falafel Games start out?
When it comes to the gaming market “China is a bloodbath”– how cheap is talent really, in China?
Initial investment – what did it take to get Falafel Games off the ground?
Developing the first game – investments and payback period targets
The secret word is “Guanxi” – building a business relationship network and closing the cultural gap
Live streaming – the cornerstone of Falafel Games’ marketing strategy
US vs China – cracking the interaction between traditional media and interactive gaming
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Show notes
Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we learn about Vincent Ghossoub’s journey on his quest to hire Chinese talent for building the best gaming experience in the Middle East.
Learn more about Falafel Games: https://www.falafel-games.com/
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.