Clare Cheng, Co-Founder at ClareKnows, speaks with Matthieu David about AI-based software for branding in China. In this episode, Clare talks about the potential and the limit of the software and how to make sure that the machine is answering the right comment; how do branding companies differentiate each other and more.Highlights of this episode: More about ClareKnows: https://www.clareknows.com ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: daxueconsulting.com/Facebook: www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consultingTwitter: twitter.com/DaxueConsulting