Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a Shanghai-based branding agency specializing in the food and beverage industry. In this interview lead by Matthieu David, we learn about branding cases in China, and the differences between running an agency in China vs. the West. Highlights of this episode are:Learn more about Thread Design here: https://threaddesign.com.cn/======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: daxueconsulting.com/Facebook: www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consultingTwitter: twitter.com/DaxueConsulting