China Paradigms
China Paradigms
Daxue Consulting
47: How To Distribute Your Products All Over China
1 hour 5 minutes Posted Jun 12, 2019 at 7:46 am.
Size of SPLAT globally and in China
How to localize the Chinese SPLAT office
The story of SPLAT in China
Why Hangzhou is a strategic option to set up an office
What was the transition between online to offline two years ago
Why do some regions have more online sales than others
Offline sales and distribution tips from hypermarkets to small chains. How SPLAT's products ended up in 13000 retail stores
Similarities in China's offline model to the West
Why not go into negotiations in China
The framework for successful distribution
Advice for online sales
Video and KOL marketing in a crowded space
When to start promoting for 11.11
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Show notes
Igor Tamirov, the Strategy Development Manager of SPLAT Asia, shares his insights in how he organized the distribution of the Russian dental care products throughout China. In this podcast interview lead by Matthieu David, we learned how Tamirov's team localized in China, how they balance online and offline sales in China, and how to work with distributors.
Highlights of this episode include:
Learn more about SPLAT Oral Care: https://www.splatoralcare.uk/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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