China Paradigms
China Paradigms
Daxue Consulting
46: Understanding the CRM ecosystem in China
52 minutes Posted Jun 12, 2019 at 4:08 am.
At the core of Edenred’s products
Defining the steps of CRM businessing in China
2019 trend for CRM
How Edenred China onboards clients
How Edenred China works with big companies like T-Mall, Tencent, and Alibaba while still keeping independence
What is omnichannel?
How Edenred China deals with WeChat
Smart InChain
Are we at the stage where a chatbot can be smart?
CRM and B2B businesses
Different touch points Edenred China integrates in their CRM
Feedback on the open rate of email and sns in China and compared to the West
Simplicity of CRM Solution
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Show notes
Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM solutions in China. In this episode, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies uses the CRM solution to do business.
Highlights of this episode include:
For more on Edenred: https://www.edenred.com/en/discover-group/our-international-presence
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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