China Paradigms
China Paradigms
Daxue Consulting
44: How to leverage communication offline to online in China
40 minutes Posted Jun 5, 2019 at 2:49 am.
Origins of Carlo’s speech that went viral through Weibo
What you have to do as a KOL after going viral
Opportunity from gaining fame/going viral in China
Support of Italian companies at the Italian Trade Agency
Italian Trade Agency’s online campaigning
Tools that work best for the Italian Trade Agency
Leveraging interaction offline to online
Handling the identity of a nation during promotions
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Show notes
Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with Matthieu David-Experton about communicating online, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall.
Highlights of this episode include:
More about the Italian Trade Agency: https://www.ice.it/en/
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