Michael Simonet is a China eCommerce specialist and entrepreneur. In this interview conducted by Matthieu David, we learn in-depth about his eCommerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall's cheese sales. Michael's current company, Qingdao Alea E-Commerce Co. Ltd consults international businesses on China e-commerce strategy. Michael has a wealth of knowledge on Tmall, JD, and Xiaohongshu.Highlights of this episode include:More on Swissmooh: http://www.swissmooh.ch/More on Swisscloud Consulting: https://swisscloudconsulting.com/======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: https://daxueconsulting.com/Facebook: https://www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=trueTwitter: https://twitter.com/DaxueConsulting