China Paradigms
China Paradigms
Daxue Consulting
39: How To Run A Successful Social Commerce Campaign In China
1 hour 7 minutes Posted May 27, 2019 at 9:39 am.
Size of his business
The minimum budget to be active online in China is 60-100,000USD a year
WeChat's ecosystem in China
How do you configure a chatbox and what can it be used for?
Social commerce new platforms in China
Livestreaming in China, is it still hot for social commerce?
How to turn followers into sales
Minimum spending per day on advertising in China
How to initiate a creative campaign in China
Conversion rate during promotions in China
How Fabry stands out against the competition in China
Why make an entire team sales-oriented?
Why is it more difficult to maintain flash sales sites in China?
Differences in wine consumption in China and the west
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Show notes
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of social commerce in China. In this interview conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, and teamwork.
Highlights of this episode include:
Learn more about Phoceis Asia: https://www.phoceis.asia/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
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