Alvin Foo, Managing Director of Reprise Digital China, shares his knowledge on marketing in China including KOL marketing, using micro-influencers, SEO and SEM in China. In this interview with Matthieu David-Experton, he also goes in depth about the differences between Baidu and Google, what different roles they play and why search engines are struggling to stay relevant in China.Highlights of this episode including:More about Reprise Digital: https://www.reprisedigital.com/======================================================This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: https://daxueconsulting.com/Facebook: https://www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=trueTwitter: https://twitter.com/DaxueConsulting