37: How To Master Programmatic Advertising In China from China Paradigms

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37: How To Master Programmatic Advertising In China

1 hour 14 minutes Posted May 20, 2019 at 9:58 am.

Registering a company in China, opening a bank account, and everything an entrepreneur needs to know

Current size of the business and how it switched from a creative agency to a tech agency

Understanding demand-side platform, supply-side platform, and programmatic advertising

Story of having Ofo as a client

How ad platforms target users

Differences in China and the West in advertising

How to avoid fraud in China, including avoiding buying fake traffic

The pricing model of Spotad

Difference between Chinese and foreign clients

What is the minimum budget of programmatic advertising

How to ensure the creative content is good enough, including a story with Uber as a client

Another fraud to look out for, pretending to play your ad but with incorrect re-direct link

Difference between programmatic and prescriptive advertising

How do look alike audiences work in China?

Bytedance's influential role in digital advertising

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Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this interview led by Matthieu David, we learn about Shimi's entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into digital advertising in China, tips and what to avoid.

Highlights of this episode include:

Learn more about Spotad: https://spotad.co/about/

Learn more about programmatic advertising in China: https://daxueconsulting.com/programmatic-advertising-china/

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.