China Paradigms
China Paradigms
Daxue Consulting
33: How to run a health food business in China
59 minutes Posted May 8, 2019 at 7:00 pm.
The value of an intermediary in trade, and how he decides pricing
How people switch from import to export business successfully
How Benjamin transitioned from Sailang to Wheat Co. two companies in very different industries
Are health restaurants mainstream in China? And misconceptions of what is healthy among Chinese consumers
How to lease a restaurant space in China
Cost and management of staff in China
How much investment is needed for renovation?
Opening a second restaurant location, learning from failure
How he transformed a restaurant into a bar
Doing delivery and how to avoid commission fees
How to find reliable healthy food suppliers in China and the challenges of importing organic food
How to communicate authenticity of food claims among consumers
How Wheat Co. created a meal plan business model
Aspirations for the future of Wheat Co.
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Show notes
Matthieu David-Experton interviews Benjamin Patin, co-founder of Wheat Co. and Sailang. In this interview we learn about both his businesses, one doing China imports and one is a healthy restaurant in Shanghai. Diving deep into the business model of his restaurant, as it includes many interesting elements like meal planning and nutrition advising, we learn every step of starting a restaurant including initial investment, leases, employee management and expansion.
Highlights of this episode include:
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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