Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using its digital marketing automation platform and has been successfully serving 100+ global Fortune 1000 companies in China. This SaaS company offers its clients CRM software solutions that, in their own words, “do not reduce costs but increase revenue”. This is one of the many reasons why they are able to target high revenue companies and are able to stay highly competitive in the tech market. But what specific features do their services have and how hard is it to tailor a software according to specific guidelines proposed by the client? Find out the answers to these questions and more in this new China Paradigm podcast.Learn more about JINGdigital: https://www.jingdigital.com/en/Building a SaaS in the Wechat, Weibo & Douyin ecosystems: https://www.youtube.com/watch?v=_WxmtJsXqgQListen & Subscribe:Soundcloud: https://soundcloud.com/china-paradigms-daxueApple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtxYouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriberWebsite: https://chinaparadigm.com/Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.What is China Paradigms Podcast?China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.#ChinaParadigm #MarketingAutomation #SCRM