CEO & Founder Magic
CEO & Founder Magic
Sheila Kloefkorn
Host of the CEO & Founder Magic podcast, Sheila Kloefkorn, is CEO/President of KEO Marketing, a full service B2B marketing agency. She is a trusted fractional CMO supported by an agency that specializes in marketing strategy, messaging, digital infrastructure, execution, and analytics. Sheila and KEO Marketing substantially grow Fortune 1000 companies and mid-market businesses. She was named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal, one of 15 Arizonans to Watch by the Arizona Republic, and a Top 100 Marketing and Advertising Leader by Marsum. Sheila is past President of the Phoenix Chapters of the Business Marketing Association and the American Marketing Association. She is a frequent national and local speaker on a wide range of marketing, diversity, and business topics.
26 - Why Mindset is So Important in Scaling a Company with LVT's Steve Lindsey
Your host, Sheila Kloefkorn, talks with the Founding Partner and Chief Technology Officer of LVT, Steve Lindsey. LVT specializes in providing life safety and security solutions for outdoor areas. While many people associate security technology with cameras and sensors inside buildings, LVT fills a unique niche by deploying technology in outdoor spaces where there is less infrastructure. This approach allows them to compensate for the lack of security guard resources and provide security in areas where it is most needed.Steve believes in the importance of technology in life safety situations, where putting a human in harm's way is not ideal. By deploying technology instead of security guards, LVT offers a cheaper and more consistent coverage solution. In today's world, Steve highlighted the growing need for life safety and security solutions.Steve explained that LVT took a different approach compared to traditional technology companies. Instead of relying on investment money and running at a loss, they aimed to grow organically. Steve discussed the mindset shift he had to make as the company scaled. Initially, he had a vision of how the company would grow and believed he could develop talent over time. However, as the business started growing at a rapid rate of 100% or more for multiple years, he realized that his previous mindset was no longer sufficient. To learn more about Steve's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.
Nov 2, 2023
20 min
25 - The CEO's Guide to Tackling New Hire Paperwork: A Comedy of Forms with WorkBright's Chapelle Ryon
Your host, Sheila Kloefkorn, talks with the CEO of WorkBright, Chapelle Ryon. Chappelle shares her journey from a private equity background to joining WorkBright and becoming the CEO. She also emphasized the importance of having a visionary founder like Dave Secunda, who prioritizes people and culture in addition to revenue targets.Transitioning to the CEO role was challenging for Chappelle. She emphasized the need for self-reflection and thinking time to excel in the position. Her insights and self-awareness as a CEO inspire and offer valuable lessons for aspiring leaders. To learn more about Chapelle's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.
Sep 28, 2023
15 min
24 - Unleashing the Power of Integrations: Game-Changing Software for Lenders with Fuse Finance's Andres Klaric
Your host, Sheila Kloefkorn, talks with the Founder of Fuse Finance, Andres Klaric. As a venture-backed founder, Andres shared his insights based on his experience. He emphasized the importance of communication and keeping everyone in the loop, whether things are going well or not. He also highlighted the value of having a co-founder, as it brings a second mind and increases the chances of success.Andres believes that founders should invest time in finding investors who understand their industry and have backed similar companies. This ensures they can speak the same language and provide valuable guidance and support.To learn more about Andres' work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.
Sep 14, 2023
15 min
23 - Shifting your Business to Make Way for Growth with Sutro's Ravi Kurani
Your host, Sheila Kloefkorn, talks with, the Founder and President of Sutro, Ravi Kurani. Ravi shared the two threads that led to the founding of Sutro. His family owned pool and spa supply stores, providing him industry experience from a young age. His work with a fund in India focused on investing in companies addressing water-related issues, inspired him to develop a product that could sense water quality.Ravi also talked about the importance of referrals in building a network. He probes the transactional nature of networking, where connections are made with the expectation of immediate returns. Instead, he advocates for a more organic approach, where individuals give without expecting immediate returns, trusting that something beneficial will come out of it.To learn more about Ravi's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.
Jul 20, 2023
19 min
22 - Virtual Assistance: The #1 Solution to Scaling with Virtual Worker Now's Jonathon Kendall
Your host, Sheila Kloefkorn, talks with the Co-Founder of Virtual Worker Now. Virtual Worker Now is a massive team of world-class experts from all around the globe. Specializing in 9 skill sets, VWN Specialists know how to make businesses work better, scale faster, and make more money. They scaled rapidly and now have over 400 employees and 100 clients. John shares that VWM scaled as fast as it did due to their extreme dedication and obsession with helping their clients provide a stellar product. To learn more about John's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.
Jul 6, 2023
21 min
21 - Internet Connectivity Without Complexity with Bigleaf Networks' Greg Davis
Your host, Sheila Kloefkorn, talks with the CEO of Bigleaf Networks, Greg Davis. Bigleaf makes it easy for IT pros and organizations to conduct business on the internet, with reliable, resilient connectivity that optimizes application performance and eliminates disruptions. Unlike other solutions, Bigleaf has architected a new kind of networking platform to deliver end-to-end connectivity to and from anywhere your traffic needs to go. They leverage a dedicated backbone network with multiple paths to virtually every cloud and internet-based technology, build redundancy into every connection, issue public IP blocks that enable same-IP failover, and pre-configure edge routers to install quickly and transparently onto your network. They are designed to all work together to provide you with the best possible connectivity.To learn more about Greg's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.
Jun 29, 2023
16 min
20 - Simplify and Grow with Vonza's Uyi Abraham
Your host, Sheila Kloefkorn, talks with the Founder and CEO of Vonza, Uyi Abraham. Vonza is the fastest and easiest way to create and sell online courses, products, coaching, memberships, funnels & more. Uyi Abraham came to America from Nigeria and discovered his true calling was to serve entrepreneurs and creators. Vonza was born out of his frustrations with wasting time and money. Uyi's company was also founded to remove the barriers of technology and make it easy for entrepreneurs and creators to start or grow their businesses.To learn more about Uyi's work, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sheila and her work at KEO Marketing? Check out her website at https://keomarketing.com/
Jun 15, 2023
15 min
19 - Put That Weight on Your Customer with Tykr's Sean Tepper
Your host, Sheila Kloefkorn, talks with the Founder and President of Tykr, Sean Tepper. Tykr is a stock screener and education platform to help you make better investment decisions and beat inflation. Tykr includes a rigorous algorithm to make your investment journey easier. Tykr has a rating system that informs you on the stock you are looking at, and it keeps you feeling confident on your stocks. Tykr's algorithm positions you as an expert to your peers.To learn more about Sean's work, click HERE.If you'd like to be a guest on CEO & Founder Magic, click HERE.
Jun 8, 2023
14 min
18 - Finding a Purposeful Commitment for Your Business with Willory's John Bernatovicz
Your host, Sheila Kloefkorn, talks with the Founder and President of Willory, John Bernatovicz. Willory takes the time to match clients and candidates that are a perfect fit. They listen to your needs and goals to help make the perfect career match. Their purpose is to empower professionals to their next career level. They assist HR and payroll professionals with their job search. Their purpose is to empower people, including professional candidates displaced because of COVID-19 layoffs.To learn more about John's work, click HERE.To reserve a copy of "HR Like a Boss", click HERE.If you'd like to be a guest on CEO & Founder Magic, click HERE.
Jun 1, 2023
17 min
17 - Increasing Your Profitability and Cash Flow with Optimized Financial Solutions' Shelby Ashley
Your host, Sheila Kloefkorn talks with the Founder, CEO, and Fractional CFO at Optimized Financial Solutions, Shelby Ashley. Optimized Financial Solutions is a Fractional CFO firm that has all of the tools and guidance entrepreneurs need when it comes to their financials. Shelby helps process monthly reports to make strategic decisions whether you're an established business needing to increase profitability and efficiency, or a startup trying to grow your company.To learn more about Shelby's work, click HERE.If you'd like to be a guest on CEO & Founder Magic, click HERE.
May 25, 2023
10 min
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