Your host, Sheila Kloefkorn talks with the Founder, CEO, and Fractional CFO at Optimized Financial Solutions, Shelby Ashley. Optimized Financial Solutions is a Fractional CFO firm that has all of the tools and guidance entrepreneurs need when it comes to their financials. Shelby helps process monthly reports to make strategic decisions whether you're an established business needing to increase profitability and efficiency, or a startup trying to grow your company.To learn more about Shelby's work, click <a href="https://www.optimizedfinancialsolutions.com/" rel="noopener noreferrer" target="_blank">HERE</a>.If you'd like to be a guest on CEO &amp; Founder Magic, click <a href="https://go.keomarketing.com/podcast-guest" rel="noopener noreferrer" target="_blank">HERE</a>.

18 - Finding a Purposeful Commitment for Your Business with Willory's John Bernatovicz

Host of the CEO & Founder Magic podcast, Sheila Kloefkorn, is CEO/President of KEO Marketing, a full service B2B marketing agency. She is a trusted fractional CMO supported by an agency that specializes in marketing strategy, messaging, digital infrastructure, execution, and analytics. Sheila and KEO Marketing substantially grow Fortune 1000 companies and mid-market businesses.

She was named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal, one of 15 Arizonans to Watch by the Arizona Republic, and a Top 100 Marketing and Advertising Leader by Marsum.

Sheila is past President of the Phoenix Chapters of the Business Marketing Association and the American Marketing Association. She is a frequent national and local speaker on a wide range of marketing, diversity, and business topics.